Posts Tagged ‘Online Video’

First, Happy holidays one and all! Hope everyone is having a very merry christmas!

Now on to some business!

Recently I noticed an increase of people using Digital Picture frames to engage and promote stores
promotional advertising. I then came across this little blurb which made a top 9 innovative and promotional ideas for small business!

If a picture is worth a thousand words then digital picture frames are worth millions. Well, they could be worth that to you, anyway. They have been on the market for years, but only recently have begun selling well for Father’s Day and Christmas. For much less than a hundred dollars you can set a digital picture frame on your sales counter. You can either take your own sales pictures hyping your services and products or have a professional video production company make a nice video that will sell for you either with sound or without sound. The same video production (in an altered format) can be used for distribution on DVD and the internet. You can also use the Digital Picture Frames as a poor man’s kiosk to sell individual products. Video and photos are stored on a basic memory disk just like you use in a digital camera.

Source: 9 Innovative and Promotional Ideas for Video
©2008-2011 Online Video Guide


Promoting a Video

  • The keyword for the success of any online marketing video is “submitting“. The best choices are video hosting sites like YouTubeYahoo! Videos, or Google Videos. The main advantages are that your videos will be hosted for free and they will not take up any of your site’s bandwidth.
  • Share your videos. If you really want to make yourself known, allow users to be able to link to your videos. Viral marketing videos are the best way to make companies (and, subsequently, their products/services) known across quite vast Internet user communities. They carry a company’s name across the Web at far greater speeds than any other marketing tool in existence.
  • Don’t forget to add such phrases as “Tell a friend” or “Visit our Web site” at the end of your video


Stay Humble

Social media beginners often try to quickly establish themselves as “experts” within their field, but they have nothing to back it up. (For example, search for “social media experts” on Twitter. You’ll find many with only a handful of followers. Shouldn’t an “expert” have more?)

As with anything in life, nobody likes a know-it-all. Be humble. Ask questions. Teach, but don’t preach. Let others do the hyping for you. And they will if you’re helpful and humble.

Provide excellent content

Take some time to think about your ideal viewer.  What do you know that they’ll find valuable?  What can you teach them?  “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able toshowcase your knowledge and skill, thus positioning yourself as an expert.  This is key as you continue to grow your brand.



Write blog content for your target audience, which is not necessarily yourself. 

This happens with startups a lot. They blog about being entrepreneurs, which is great – if your target audience is entrepreneurs. Blog about the things that your community wants to know about. (Source: Mark Suster)